I’m all for innovation, but when an innovation is 98% nasty...who really cares if it’s innovative? Not this guy.
Anyway, Welch’s has come up with a lickable advertisement for their tasty Grape Juice beverage. As a hypothetical, lets say you’re not convinced the beverage is actually tasty, how might they convince you otherwise? By offering a free sample, the catch — you need lick People magazine.
Which makes perfect sense.
So, if you happen to be lucky enough to lick People, I might suggest passing along the gift that keeps on giving. It would be a gesture of good will to leave a copy of the ad at your local salon, dentist office, daycare or place of employment — because with an idea this good, it would be a shame to keep it to yourself.
Oh, and the adult entertainment industry should be incorporating this technology onto their DVD packaging in about 3...2...1...
Lickable Ads
Anyway, Welch’s has come up with a lickable advertisement for their tasty Grape Juice beverage. As a hypothetical, lets say you’re not convinced the beverage is actually tasty, how might they convince you otherwise? By offering a free sample, the catch — you need lick People magazine.
Which makes perfect sense.
So, if you happen to be lucky enough to lick People, I might suggest passing along the gift that keeps on giving. It would be a gesture of good will to leave a copy of the ad at your local salon, dentist office, daycare or place of employment — because with an idea this good, it would be a shame to keep it to yourself.
Oh, and the adult entertainment industry should be incorporating this technology onto their DVD packaging in about 3...2...1...
Labels: ad campaign, graphic design, Welch’s
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