I was in the process of organizing some old bookmarks, and came across this 2005 Design Observer essay by Michael Beirut. The topic is the Target ClearRx prescription bottle that started as a graduate assignment at the School of Visual Arts.
Although he probably overstates the importance of the bottle redesign, it's still a good piece of writing; and with the inclusion of the comments section, it makes for an interesting read.
Labels: article, Design Observer, graphic design, Michael Beirut, redesign, resource, Target
