Corporate Logo Redesigns
 A friend sent me this article from the New York Times about recent corporate logo redesigns. The article implies that the current US recession has directly influenced the trend of softer, happier, more inviting logo treatments. This may in fact be true, but the trend I am more concerned about...naming the individual parts of your logo. "Spark" and "Flavor burst" are pretty sweet, but I would have recommended "Spirit fingers" and "Jazz hands" instead. Unfortunately, I don't have a MBA, so my opinion is virtually worthless when it comes to these decisions. The Refreshed LogoLabels: article, graphic design, New York Times, redesign
The Princess and the Frog
Tropicana Unredesign
 Orange you glad you spent millions of dollars on a brand redesign that had a shelf life of eight weeks? PepsiCo isn’t. In response to consumer complaints, company executives have decided to pull-the-plug on the new packaging and will return to the previous design by the end of March. So drink-in this picture while you can, because it might be the last time you will get to see this particular Tropicana package. Unless of course you attend a future branding conference, where one of the topics covered is “epic rebranding failures,” you might see this picture there too. The New York Times states: “The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look. Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.” Tropicana will return to old designLabels: graphic design, New York Times, PepsiCo, redesign, Tropicana
Museums, Do or Die.
 I found this in the New York Times, and thought it was worth sharing. The article discusses how the economic downturn is affecting museums — specifically older, more established institutions; and how this is compelling several to reevaluate the collections on display, their placement within the museum, and experimenting with making the experience more “people friendly”, as opposed to the lofty separation that museums often establish. There are a few interesting case studies provided, including the Detroit Institute of Arts, pictured above (Photo: Tom Pidgeon). Museums Look Inward for Their Own BailoutsLabels: article, Detroit Institute of Arts, museums, New York Times
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