It's not everyday that you a see a watercolor-inspired gasoline ad, but that's the concept behind JWT London's, Shell Performance: V Power 30-second spot. The results are unexpectedly interesting.
The realization came while watching the new Wieden+Kennedy created Heineken commercial titled Let A Stranger Drive You Home. It's clear that the music I listened to in school has skipped a generation and been packed-away long enough that it's now retro cool. I'm sure Biz Markie is quite pleased with the result; I on the other hand am not.
On a side note, here are two of the best flows that 90s Hip Hop has to offer — Pete Rock and Buckshot Shorty in da’ house.
I really enjoy the quiet sophistication of these recent commercials for Valspar paint. They combine a strong concept, interesting visuals and refined music — all of which help to create a set of memorable 30-second spots. Well done.
In case you were curious, the agency of record for Valspar is Euro RSCG Chicago.
I really enjoy the Reese's ad campaign and wanted to find out which agency was responsible for it.
I haven't been able to confirm that they were responsible for the concept, but Arnold Wordwide is credited with creating the above spots. The minimalist approach can sometimes backfire when applied to commercials, but these do just enough to remain interesting. The visual style is nice as well, as the candy illustrations and background color choices appear retro, while the typography and cropping seem contemporary.
This commercial gets inside your head and lives there...much like the Filet-o-Fish, which gets inside your intestines...and lives there. Now, who’s ready for lunch?
* Bonus McDonald’s menu calorie-counter Goodness:
Double Quarter Pounder with Cheese: 740 Premium Crispy Chicken Club Sandwich: 630 Large French Fries: 500 Deluxe Breakfast (w/o Syrup & Margarine): 1150 Strawberry Triple Thick Shake (32 fl oz.): 1110
It’s Skittles day on the blog, so in honor of the tasty treat, I have selected two print ads, two commercials, and as an after-work bonus, the recipe for a Skittles-infused adult beverage.
(Agency: TBWAChiatDay, New York, USA Art Directors: Hans Seeger, Craig Allen Creative Directors: Scott Vitrone, Ian Reichenthal, Gerry Graf Copywriter: Ashley Davis)
I wanted to point out one additional commercial that aired during the 2009 Super Bowl — Denny’s Nanner Puss.
Rarely do I wish that commercials were longer, but so is the case with Nanner Puss. It has just the right mix of unexpected oddity and cult-potential that 15-seconds is just not enough.
As a whole, I thought the super-expensive Super Bowl ads lacked the memorability and humor of the past several years — I honestly can’t remember laughing once.
Choosing from the small group of standout commercials, my pick for best ad of the 2009 Super Bowl — the wonderfully animated spot for Coca-Cola, titled Heist.
Note to Budweiser: drinkability + drinkability + drinkability + Clydesdale + drinkability + Clydesdale + Clydesdale + Clydesdale + drinkability = me not buying your products out of repetitive annoyance.
I really like the style of the new Quicksilver commercial from the “Microsoft People Ready” campaign, created by JWT. I admit that I’m not a huge fan of Microsoft or their products, but I wanted to view the commercial again, so I logged on to Microsoft.com to find the ad. Ironically enough, I could not get the video to work, even after downloading their proprietary media player and using the Internet Explorer browser — so with such flawless technology, I’m sure this campaign will work like aces.
There are some filthy animations being produced by the folks at Superfad — and by filthy, I mean tight...and by tight, I mean good.
Several of their ads utilize some of the most complex, richly layered compositions being produced for the commercial market. Be sure to view the Playstation 3, Universe of Entertainment and Target, Art Connects reels.
I really enjoy these commercials for Wrigley’s Extra chewing gum, directed by TWiN in Sydney. The lead in each commercial is being followed around by funny little animated characters representing the foods they’ve eaten. The 1st commercial is gold; I can’t get enough of the donut guy, especially his ultimate fate.
Don’t worry, I won’t ruin the suspense for you, but I will say, the more I watched it, the more I giggled.
Since I'm in the Super Bowl mood, how could I not recognize the most famous commercial aired during the game?
Apple's "1984" commercial, which was Chiat/Day conceived and Ridley Scott directed, aired nationally only once, despite the fact that it cost $800,000 to produce (along with an additional $800,000 for air time).
It has been reported that Apple executives disliked the commercial so much, that they asked Chiat/Day to sell the 90 seconds worth of airtime it had purchased. In an act of defiance, Chiat/Day sold only 30 of the 90 seconds, keeping the remaining sixty-second time-slot to air the commercial. The rest as they say, is history.